Smartphone brands in India: The South Korean smartphone company Samsung has overtaken Chinese company Xiaomi to gain top spot in Indian smartphone market in the July-September quarter.
According to market research firm Counterpoint Research, Samsung achieved this feat in Indian smartphone market after almost two years with a 32 percent year-on-year growth in the July-September quarter (Q3 2020).
Reportedly, the figures contradict a similar report from the market research firm Canalys, according to which Xiaomi still remains at the top spot in the Indian market with a 26.1 percent market share.
According to the Counterpoint Research numbers, the smartphone shipments in India has crossed the 53 million mark in Q3 2020 after a 9 percent year-on-year growth.
The report stated that Samsung has gained the top spot with a 24 percent market share in India followed by Xiaomi with a 23 percent market share.
After Xiaomi, Vivo is at third spot with a 16 percent market share, followed by Realme with 15 percent share.
A senior analyst at Counterpoint Research stated that all the smartphone brands in India witnessed growth as compared to Q3 2019, with the mid-segment (Rs. 10,000 – Rs. 20,000). It registered highest number of sales in a quarter.
Apart from smartphones, the Indian mobile handset market witnessed 8 percent year-on-year demand because of the stronger consumer demand in smartphone segment and stronger sales for feature phones in India.